Need help connecting with the right influencers for your brand? We guarantee downloading it will be worth your while. However, with that said, we've put together this outline template for how you should connect with brands and what information you should show them. Provide them with some context as to why you think that working together is a good idea. HANDPICKED RELATED CONTENT: How Do You Amplify Influencer Content? If you are still uncertain how to craft the perfect email, there are many templates that can help you get started. Part Three: When is it the right time to pitch to brands? Influencer Outreach Tips, Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. ... What … Personalize your email. Brand pitch email template for pitching to brands in a casual manner. It's simple – the more influencers promoting your brand, the more popular it will look. This will erode the credibility of your product and potential customers will doubt whether you are serious about really protecting the environment. When it comes to Instagram DMs, you can be more casual with them. We’re launching a brand new campaign for our “Shake It!” organic protein shakes and would love for you to be a brand ambassador for our company, Flex! As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. I'd love to talk further about how we can work together to promote your products. This will erode the credibility of your product and potential customers will doubt whether you are serious about really protecting the environment. Check out these templates for pitching inspo: I have been following your profile on [insert social media platform] and really loved your post(s) on [insert topic]. Gigi Kovach is a part-time influencer with 13,500 Instagram followers. Try these easy influencer marketing email templates to get started. We are among the top organic brands in [country]. For example, emails can be more lengthy and detailed than DMs. In fact, by redirecting the remaining digital advertising budget to different channels, it increased its reach by 10%. Make a great collaboration pitch with these email sample template examples. Send a follow-up email. Write a strong subject line. and place them in the … However, if an influencer's audience is aligned very well with your brand and your campaign is ongoing, this could be a very effective way to drive sales. Everyone may be online these days, but that doesn't mean they're engaging with your marketing. Writing to an influencer is all about attention – the attention you give and the attention you get. My [SOCIAL MEDIA] Channel, [USERNAME]’s audience is made up of [XX]% [THEIR MOST IMPORTANT DEMOGRAPHIC THAT YOU MATCH], who would love your products. If an influencer has a business profile, they will … Here are 5 templates you could use when reaching out to influencers. What incentives are there for them to work with you? ... It’s understandable – whereas before brands would only get to find out whatRead more. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. You will have to check the percentage of followers who regularly like, comment, and share an influencer’s content. Research by Markerly found that as an influencer’s follower total rises, the rate of engagement (likes and comments) with followers decreases. Like Robert B. Cialdini wrote in his book: “We like people … New Email Templates For Travel Bloggers & Influencers. We think your belief in using organic products to live a healthy lifestyle really aligns with our company’s mission to help women reach their wellness goals with products made with them in mind. This is it. Your subject line has one goal and one goal only: to entice the receiver to open the email. We think your [insert a reference to a topic they post about] really aligns with our company’s mission [insert info about what you offer and your brand’s purpose]. Everyone's time is limited and by sending a short and to-the-point email you are indicating to the receiver that you know their time is valuable and you do not want to waste it. The rules to win would be simple, [insert giveaway rules]. 4. deals made. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. 3 bonus email templates (including a pitch template to brands) 3 real life brand email negotiations – these brand collaborations are from 2019! By engaging with them before you reach out, they are more likely to recognise you when you email them, and chances are better that you will get a positive response. Here is an email template to start a conversation with the influencer’s agent for the first time. So, what are the things to look out for when identifying the right influencers? Likewise, you might want to use a key opinion leader (KOL), someone who is the “go-to” person for their subject of expertise online and in real life. Home What we do Growth by Hand ... Have they interacted with brands like mine before? In summer/fall of 2016, I was at 2,000 followers and I was driving about 500 views a month to my blog. We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! We’re launching a brand new campaign for our [insert product here] and would love for you to be a brand ambassador for our company, [insert company name here]! So, as you can see, it's really important to do the research before you start reaching out to influencers. Brands and business owners are rightfully wary when dealing with unknown influencers – there’s always the risk of getting ripped off, shafted or slandered online. But before you even start to craft an email, you have to think about what message you want to convey to them. The body text is the thing that comes right after the greeting in our writing process. Having in place a good social media listening strategy for your business will help you with this. 3. One way to use your popularity to entice more influencers to work with you is to send out a roundup email, asking influencers for their opinion about a certain topic. This is a particularly good one to use for micro influencers as they are more likely to make use of this and give you brand exposure. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. We love your [insert topic] content and think you’d enjoy our [insert company name and products]. It is also a more immediate and direct approach to communicating and easier to respond to. Once you have done the research and you've successfully started engaging with your identified influencers, it's finally time to write that email. It makes use of professionally designed content and graphic files that users can fully customize to better suit their preferences. Many brands who have landed leading influencers have used this technique to gain traction and familiarity with their target, and it is quite … Likewise, you might want to use a. , someone who is the “go-to” person for their subject of expertise online and in real life. If you are looking to be detailed and truly emphasize your brand, its campaigns and products, here are 4 Instagram collaboration email templates to use: Generic Collaboration Pitch Template Generic Collaboration Email Template Hi [Insert Influencer Name], Introduction Instagram influencer outreach templates introduce your … The trick is to find the right influencers for your brand. 2. A really good way to improve your brand reach online is to work with multiple influencers. Affiliate programs offer influencers commission or payment based on the number of customers they refer to you. Builds familiarity with your prospect. She shared a real email template she uses to pitch brands for sponsorships. – Offer them a discount on your product or services. If you want to boost your efforts, you should write the ideal influencer outreach email template that will help you to win the attention of the most influential people in your niche. ... Influencer Outreach Email Template Ideas Gifting for Review or Mention. Here’s an example from Search Engine Journal: There's nothing more flattering than knowing that a reputable brand has featured you in their marketing content. Let me know if you are interested and I will send more details! Being ambiguous will lead to misunderstandings and soured relationships, which can ultimately only be bad for your brand's reputation. Prepare to cater the never ending streams of audiences on your travel blogs after sending them highly informative and attractive email templates. of Louder Online. A few months back he run a big giveaway in his country and managed to bring four relevant influencers on board. For example, an influencer might appear to have a huge following, but when you look at their engagement stats, it could turn out they pay a lot of their followers or make use of other irregular methods to boost engagement, such as. Step #2: Know what you want to say. how effective their influence really is. As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. ... With that in mind, we’ve compiled 4 influencer outreach templates by the type of campaign to help you begin successful partnerships with top influencers. Be real, ask them how they are and engage them on what is important to them. It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. Not to mention your dog, Waffles, is sooo cute! This is exactly why marketers are placing such a premium on real influence online. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. My name is July from [name] company, and I am the marketing manager. You will also waste your budget on influencers who do not influence potential customers, thus getting no ROI. Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. A partnership email can be defined as any pitch that you send to an established influencer to help you penetrate new markets in a fast and efficient way. Let me know if you’re interested and I’d be happy to chat to go over the details! I particularly love [THEIR BEST FEATURES]. In the world of digital marketing, the value of real influence is increasingly being recognised. That is the real measure of their influence. showed that the ROI from influencer marketing is 11X bigger than traditional approaches. Questions you should have answers to include: What do you want to achieve by using these influencers? We’d love to send some your way so you can give it a try and share with your audience! Show them that you share the same values. Think of these questions when drafting your email. Here’s an example of a great email template. Right Inbox gives you access to email sequences and email templates that makes reaching out to brands easy and efficient. It is no wonder that brands are so focused on using influencers and are often willing to pay fortunes for a mention. Think of them as business partners – you don't just go into business with anyone without first making sure they're the right fit for you. It's short, direct and to the point and indicates that you are willing to give something before getting something from the relationship. ), so if your brand is about to launch a new product or service, this is a great opportunity to get them to check it out. In other words, what are your strategic goals with regards to your use of influencers? -[insert your name here]. found that as an influencer’s follower total rises, the rate of engagement (likes and comments) with followers decreases. Since [insert what they are passionate about or what they like to post about that coincides with your brand], I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! In fact. Mailchimp is a popular email marketing tool that also provides free email templates that you can use for your campaigns. Research conducted by TapInfluence and Nielsen Catalina Solutions showed that the ROI from influencer marketing is 11X bigger than traditional approaches. Thinking through these questions and finding answers for them will give you a much clearer idea of what you should say in your outreach email. What's in it for them? Good Outreach Email Examples & Templates: Good Outreach Example 1: New Local Store Opening. Easy, right? reply rate. Reaching out to an influencer begins with an email. Subject line: Collaboration Opportunity with a New [your product/service type] Brand. That’s … See more ideas about online branding, pitch, blogging tips. I really loved your recent post about [insert topic] and think your followers would be interested in a chance to win our [insert product here]. Let me know if you’d be interested - thanks! Cold email template. Investing in an email tool like Right Inbox is a great way to do just that. The influencer will build their reputation by promoting products that their followers are actually interested in. The team and I loved your post about [insert description of related post]. Questions in the subject line are much more tantalizing than statements. Tweeting to someone publicly lets the entire Twittersphere know what you are working on and it's also just a little bit harder to ignore. , said it cut its digital advertising spend in 2017 by $200 million without seeing any difference to its earnings. Having worked as both a brand and an influencer, she has a unique understanding of what it’s like to be on either side of the influencer marketing equation. Once you’ve identified a set of influencers that works for your brand, you can start working on your influencer outreach emails. Provides value. how effective their influence really is. I really loved your recent post about your favorite post-workout snacks and think your followers would be interested in a chance to win our Flex organic protein powders and shakes for women! Love your voice and content – you have truly defined yourself as an influencer in the blogging and fashion world! Another tip is to use questions instead of statements. This home inspection service contract sample includes inspector's name and email, client's name, email and phone number, city, state, house address, … – Influencers that keep giving you exposure that leads to bigger sales, could be worth setting up with a commission if your budget allows it. Your message should not be longer than 100 words. 4. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {}); My name is [insert name here] and I work for [insert company name]. 12. targeted influencers emailed. We would provide you with your own affiliate code for your followers to get 20% off their first Flex order! So as both a linguist (that was my degree, way back when!) “Dear [NAME OF INFLUENCER], ... to consider reaching out and sending their products to those closest in the target influencer's network. How to Write the Perfect Influencer Outreach Email Template Statistics say that the ROI from influencer marketing is 11X bigger than ROI from traditional marketing. The charm effects can be added to the email with the help of a powerful email building tool – drag & drop builder. Below is an example from. I have been following your profile on Instagram and really love your inspirational posts showing your fitness journey. Email #10: The Event Invitation Message. found that micro influencers improve your chances of conversions even more than the normal batch of influencers, getting 22.2 times more conversations than average when they recommended products to their audience. Be sincere by adding the personal touches that you would use in regular business emails to colleagues or acquaintances. In just a few clicks, you can upload your logo, include social media campaign details, and provide your terms and conditions. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. 11 of the Best Email Marketing Templates for 2021, How Influencers can Connect With Brands on Instagram, Step #3: Craft the perfect outreach email, Step #5: Find a template that works for you. So, start with the subject line. That said, not everyone has the budget to work with someone like Kim Kardashian to promote their brand online. This is not the same as addressing the influencer by their name (this is non-negotiable). This can be a piece of advice for an article you're writing or a product test you are doing. What information can you give them that will make them trust you enough to work with you? Keep it short and simple. Template 6 (BONUS) : Pitching to Brands as an Influencer. We get it, influencer outreach can be challenging for brands. Pre-Workout essentials content and think you ’ d be happy to chat more with you about the!. 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