The book Strategic Management written by Fred R. David, Professor of Management, Francis Marion University and two co-authors is taught at 400 universities globally, and it has been published in 8 languages, the current edition being the 17th. In addition to Professor Fred R. David, the co-authors Forest R. David and Meredith E. David will be participating in a background session in English language, to take place at the invitation of the Hungarian Economic Association on Monday, 11 March 2019 from 3 p.m. in the HEA Community Centre, Eiffel Palace Office (1055 Budapest, Bajcsy-Zsilinszky út 78., 1st floor).

The discussion will address issues such as the new strategic management approach and the impact of disruptive technologies on business models, as well as the meaning of ‘exponential growth’ and the changes induced by it in the lives of companies.

The event has been fully booked therefore we are unable to accept further registration due to limited capacity.