An Economic Assessment of the Role of Artificial Intelligence and Its Development Directions – Is It Already Worth Using AI, How Is It Being Integrated into the Operations of Businesses and Public Sector Organisations, and How Can Its Operation Be Controlled? Árpád Pikéthy, General Country Manager of IBM Hungary, will deliver a presentation on this topic at the invitation of the Audit Section of the Hungarian Economic Association (HEA) on Monday, 30 November 2026, at 3:00 p.m. The event will take place at the HEA Community Space (ELTE Faculty of Law, Building B, 10–12 Kecskeméti út, 4th floor, Room 403, H-1053 Budapest) and will be streamed on the HEA YouTube channel. The discussion will be moderated by Enikő Zsakó, Deputy CEO of OTP Bank Nyrt. and President of the HEA Audit Section.
Upon request, the Audit Section will issue certificates of attendance to participants attending the presentation in person.
The event will be streamed live on the HEA YouTube channel at https://www.youtube.com/watch?v=86BEbniYCiE.
Attendance in person is free of charge, but advance registration is required due to the venue’s limited capacity. Interested participants are kindly asked to indicate their intention to attend as soon as possible by emailing mkt@mkt.hu.