Impact of Trends and Megatrends on Business Development in Medium-Sized and Small Enterprises – this is the title of the first professional event organized by the recently established Business Development Section of the Hungarian Economic Association (HEA) on Wednesday, June 17, 2026, from 2:00 p.m. at the HEA Community Space (ELTE Faculty of Law, Building B, 1053 Budapest, Kecskeméti út 10-12., 4th floor, Room 403) and on the HEA YouTube channel.
The introductory presentation will be delivered by Anita Benkóné Paulovics, financial and business process expert and Managing Director of BPA Consulting Ltd. The participants of the subsequent roundtable discussion – alongside Anita Benkóné Paulovics – will include Péter Ilosvai, strategic management consultant and Managing Director of KONRAAD Consulting Ltd.; Árpád Makray-Rózsás, innovation management expert, certified IMP3rove consultant, and Managing Director of ProNext; and András Schmidt, business development consultant, certified ActionCoach, and Managing Director of Gree-Gree Ltd. The discussion will be moderated by, and the participants welcomed by, Marianna Ritter, CEO of iLex High-Tech Plc. and President of the HEA Business Development Section.
The event will be streamed live on the HEA YouTube channel at the following link: https://www.youtube.com/watch?v=6I8DmLTKbxU
Participation in person is free of charge; however, due to limited seating capacity, prior registration is required. Interested participants are kindly requested to indicate their intention to attend as soon as possible by email at mkt@mkt.hu.